The Adobe Brief – New Blood Awards 2016

The Creative Challenge

Your challenge is to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a youth audience. Then, devise a launch campaign that’s inspiring enough to appeal to this group.

This is an opportunity to come up with a truly creative and holistic brand campaign, across every aspect of the marketing mix, for a product that enables you to do anything. The only limit is your imagination.

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http://www.dandad.org/en/new-blood-adobe-brief/?j=110