Ten A&AD Awards for Creative Advertising Students

Ten Creative Advertising students are celebrating after picking up a prestigious Pencil Award from Design and Art Direction (D&AD).

The D&AD New Blood Awards highlight the outstanding creative work of young people who are often yet still to fully enter the world of employed advertising, such as students and recent graduates. The Awards are highly regarded internationally within the advertising industry and work together with some of the biggest companies in the world.

The BA Creative Advertising course at the University of Lincoln has an impressive record at the D&AD New Blood Awards, with wins in every year of the competition, but this year is more impressive than ever.

Dave Pettitt, Programme Leader for Creative Advertising said:

“No other university advertising course in the UK has managed as many wins as the University of Lincoln, and we’re hugely proud of the students and the teaching team for all the hard work that goes into producing these ideas.’

“With ten wins under our belt this year, you could say we are the best in the country and one of the best in the World!

“The Creative Advertising students are now working towards their final shows, with exhibitions of their portfolios taking place in the Lincoln studio and at the famous Ogilvy advertising agency in London.”

Four teams and two individuals picked up the famous D&AD Pencil, for their creative solutions to briefs from Audible, Top Trumps, Snapchat, Duolingo and 21 Grams. They were up against teams from the USA, China, Ireland, Germany and more.

Students Jess White & Elliott Lowbridge-Heath, Lidya Dundar & Patrick Shearer, Brandon Wolfe & Maria Vilaverde, Molly Lunn & Sayd Alkhaliki, Eden Taylor-Sixsmith, and Ally Smith are now invited to the virtual ceremony on Thursday 14 July to find out what level of award they’ve won.

Drama student Harriet Mayne in the BBC One’s On Stage tonight!

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Watch out for drama student Harriet Mayne in the BBC One programme On Stage on Monday, November, 9, at 7.30pm.

This TV show features how a large-scale production of In Fog and Falling Snow, which is about the growth of the railways in the 1840s, was made during the summer in York at the Railway Museum and Signal Box Theatre.

Led by George Costigan, who played the railway investor George Hudson, it featured200 community actors including Harriet.

She says: “It was a fantastic production to be part of. Also working with George Costigan was a bonus too.”

Scholarship for outstanding international student

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An outstanding international student has won a scholarship to study for a postgraduate business qualification at the University of Lincoln, United Kingdom, after completing a degree in economics in the United States.

Anh D Tran, who is from Vietnam, won the University’s International Academic Excellence Scholarship when he joined the MSc Finance programme in Lincoln Business School. The scholarship this year provides a 50% reduction in tuition fee on the one-year Master’s course.

The 22-year-old, who completed his Bachelor’s degree in economics at the University of St Thomas in Minnesota, USA, was presented with the scholarship award by Lincoln’s Vice-Chancellor, Professor Mary Stuart, during a special ceremony at Lincoln’s Brayford Pool Campus.

Professor Stuart said: “I am delighted to welcome Anh to the University of Lincoln. He has already shown that he is an accomplished student and we are confident he will continue to flourish in the academic community at Lincoln Business School.

“We are proud to attract academic talent from countries around the world and our International Academic Excellence Scholarships are one way we can recognise the achievements of our international students and support them to progress further.”

Mr Tran said he had decided to pursue postgraduate study at Lincoln after it was recommended to him by a current student.  Another factor was the opportunity to learn from his compatriot, Dr Hao Quach, Senior Lecturer at Lincoln Business School and a former Fulbright Scholar at Harvard University.

Mr Tran explained: “I thought I would learn a lot from him because he is well known in Vietnam for his education and background. All these things made up my mind and I decided Lincoln was where I wanted to go!”

Besides his studies, Anh intends to watch his favourite football team, Manchester United, while he is in the UK. After completing his Masters, he plans to return to his home city of Hanoi.

“I want to go back and use what I learnt in the US and UK to benefit my country and my people,” he said.

The University of Lincoln’s International Excellence Scholarships are available for eligible international students for entry in September 2016. More details can be found on our website.

Telegraph UK STEM Awards 2016

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The University has been contacted by the Telegraph to promote an exciting opportunity for Science, Technology, Engineering and Mathematics students to win up to £25,000!

The Telegraph UK STEM Awards is a unique opportunity for the UK’s most talented and motivated undergraduates to present their world-changing ideas to the most influential people in the industry.

The details of the awards are as follows

  • It’s open to undergraduate university students
  • Sponsors such as Rolls Royce and GSK set industry relevant challenges.
  • Students answer them in 1000 words or less with additional technical information
  • It’s live now and closes for entries on the 15th of Feb 2016
  • Students can win anything from work experience to £25,000

 

Visit www.telegraph.co.uk/stemawards for full details!

Student wins ‘Black Pencil’ for poignant reflection on fatherhood

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One of the most sought after prizes in the international design industry has been awarded to a young student for his poignant reflection on fatherhood which brought one of the judging panel to tears.

Tom Watkins, a second-year undergraduate studying Creative Advertising at the University of Lincoln, received a coveted Black Pencil at the annual Design & Art Direction (D&AD) New Blood Awards for his children’s book, ‘When I’m A Dad’.

The awards are recognised around the world as setting the standard for international creative excellence, with thousands of students, graduates and young creatives entering their design projects into the competition each year.

Entrants are invited to respond to one of 10 creative briefs for big-name brands, which this year included Facebook, John Lewis, Nationwide and npower. Judges select a winner from each category to receive a Yellow Pencil, and these winners are then considered by another expert panel for the top award – a Black Pencil – an accolade presented to only the very best creations each year.

Tom was one of only three designers to receive a Black Pencil at the 2015 awards ceremony. His children’s book responded to a brief from WeTransfer to “envision the person you’ll be in 10 years through illustration”.

He said: “My When I’m A Dad project was born out of pure honesty. I had to envisage myself in 10 years’ time through illustration and although work was high on the initial list, I felt that being a dad meant something more, and so the project was born.

“It feels surreal that my project was awarded so highly. I never even slightly imagined that it would go down so well, let alone reduce one of the judges to tears! Above all, the whole project has been so much fun, and no doubt something I can look back on fondly in 10 years’ time!”

As part of his prize, Tom will now have the opportunity to attend the New Blood Academy to hone his skills with industry leading figures and build his network of creative contacts.

Mike Belton, Programme Leader for Creative Advertising at the University of Lincoln’s School of Architecture & Design, said: “A D&AD Yellow Pencil is the equivalent of a gold award. Thousands of students from across the globe try to win one but only a tiny percentage are successful and such is the credibility of winning one, many creative careers are founded on them. A Black Pencil is very rare indeed and represents the best in show at the awards and they are rarely handed out.

“When I’m A Dad was highly praised by the judges for its originality and excellent craft skills, and Tom was genuinely humbled when he went on stage to collect it.”

Tom’s success follows his commission earlier this year to showcase his work via a major social media account for global software company Adobe. To mark the 25th anniversary of Adobe Photoshop, the company selected 25 of the world’s most promising visual artists under the age of 25 to present their work on its new Instagram account. Tom was chosen to take part after winning the coveted Creative Jam at the Adobe Education Summit 2014.

The D&AD New Blood awards ceremony also saw Lincoln students Joseph Lovett, Jack Snell, Elly Hogarth and Malene Lovnes receive accolades for their work, each receiving a Wood Pencil for their projects.

Written by Elizabeth Allen, PR Officer

Student design team go for glory in international Soapbox Race

University of Lincoln Soapbox illustration

A dare-devil team of Lincoln design students will compete against amateur drivers from across the globe this weekend in one of the world’s wackiest non-motorised racing events.

The Red Bull Soapbox Race launched in Brussels in 2000 and since then it has travelled around the world – from Australia to South Africa, Helsinki to St. Louis, Jamaica to Italy. It sees international drivers race home-made soapbox vehicles, fuelled by nothing but gravity, courage and intelligent design.

The Red Bull Soapbox Race will take place at Alexandra Palace in London on Sunday 12th July 2015, and a team of students from the University of Lincoln have secured a coveted space on the starting grid.

The team of first-year Product Design students from the University’s School of Architecture & Design was chosen from thousands of international entries. Led by student Ben Pickard, the team is one of only around 50 to be selected to take part in the race.

They will race around the 500 metre circuit in a soapbox vehicle specially designed to replicate a military tank – a concept which was originally established in the historic city of Lincoln.

Speaking about the design, Ben said: “Our inspiration for the design came from a drawing lecture which took place at the Lincolnshire Life Museum, where there was a tank for us to view. With such historic connections to Lincoln, we felt it would be really appropriate and a great project for us to work on.”

The team have designed the vehicle completely from scratch, creating each of the mechanisms, forming the steel framework and making the tank-shaped exterior from MDF themselves.

Ben added: “The Red Bull Soap Box will be great fun, but making our vehicle has also tested our design skills. Many of the design and making skills that we’ve learned over the last year have been put into practice, and we’re confident our vehicle will do us proud this weekend.”

The Lincoln tank will be up against a plethora of unusual vehicles, with previous Red Bull Soapbox creations including a piano, a giant baby carriage, a rodeo clown, a jail cell and the Golden Gate Bridge. This year’s vehicles will be judged on speed, creativity and showmanship.

The event at Alexandra Palace is now sold out, with an audience of 30,000 expected on the day, and it will also be broadcast nationally on Dave, at 6pm on Sunday 12th July.

Stewart Bibby, Programme Leader for Product Design at the University of Lincoln, said: “We are extremely proud of our students for being selected to compete in the race. It is a fun event to be taking part in but their success, when pitted against thousands of other international entries, is testament to their excellent design skills and creativity.”

Article written by Elizabeth Allen, PR Officer